PHILADELPHIA (November 13, 2015) – Colorectal cancer is the second-most commonly diagnosed cancer in both Hispanic men and women, a fact Fox Chase Cancer Center – Temple Health educators are working to change through dissemination of colorectal cancer information tailored to the needs of underserved Latino populations, as part of the National Cancer Institute’s (NCI) Center to Reduce Cancer Health Disparities (CRCHD), National Outreach Network (NON).
Evelyn González, MA, Senior Director of the Office of Community Outreach at Fox Chase, and her colleagues outlined how trained community health educators can disseminate culturally appropriate, evidence-based cancer information specific to Latino communities in a presentation at the American Association of Cancer Research Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved in Atlanta on Nov. 13-16, 2015.
“At Fox Chase, we have a variety of strategies that we utilize to engage the community in addressing the cancer health disparities,” González said. “As part of the NON, we will share our approach and outcomes to educating Latinos in the Philadelphia, PA region about colorectal cancer. We know the programming is effective as our evaluations show an increasing knowledge, changing attitudes, and perceptions about colorectal screening.”